Field Notes

Project updates, research notes, and insights from the field.

The $60K Question: When to Replace a Workflow with an Agent

3/15/2026 — insight

Your $150K employee spends $60K/year on work that an agent can handle. But not every task should be automated. How do we build and restructure organizations to leverage the best of humans and AI? What are the skills and roles needed for building and growing next-gen organizations.

Project: AI Foundation

Why We Build the Brand and the Media Property at the Same Time

3/19/2026 — field-report

Most firms build a brand, then figure out distribution later. With P1KL we're developing both simultaneously.

Project: P1KL

What We Mean by AI-Native

3/29/2026 — insight

AI-native doesn't mean 'uses AI.' It means intelligence is in the architecture from day one.

Project: AI Foundation