Overview
Animal Biome is a pet health company focused on improving animal wellness through science-backed nutritional supplements. Tenth Mountain executed a comprehensive brand, packaging, and digital experience transformation that modernized every customer touchpoint.
The Challenge
Animal Biome had strong science and proven products, but the brand presentation didn’t reflect the innovation and care behind the company. The visual identity felt dated, packaging wasn’t optimized for conversion, and the digital experience needed complete reimagining for modern ecommerce.
Services Provided
- Brand Strategy & Development
- Brand & Performance Marketing
- Advertising Campaigns
- Fractional CMO Services
- Creative Strategy & Development
- New Product Launch
- Content Strategy & Production
Brand Identity
Created a complete visual and verbal style guide including modern, distinctive brand identity, comprehensive messaging and voice guidelines, photography direction and style standards, updated typography system, and refined color systems reflecting brand values.
Packaging Redesign
Redesigned all products with improved product claims and education, modern layout and visual hierarchy, enhanced premium aesthetics, optimized for both online and retail environments, and better conversion focus.
Creative Production
Developed comprehensive creative library for paid social campaigns, search advertising, Amazon product presentations, email marketing sequences, SMS campaigns, and onsite merchandising. Built modular template system enabling rapid creative deployment across channels.
Website Redesign
Rebuilt AnimalBiome.com with improved user experience and navigation, enhanced product page design, streamlined diagnostic flows, optimized subscription pathways, and better conversion rate optimization.
Results
A fully modernized Animal Biome brand, a more effective ecommerce engine, and a unified creative system built to scale across all customer touchpoints. The new brand identity created immediate visual distinction in a crowded pet health market, while the redesigned ecommerce experience improved conversion metrics and customer lifetime value.
The project demonstrated how comprehensive brand transformation—spanning visual identity, packaging, creative systems, and digital experience—creates compounding improvements across all business metrics.