Tenth Mountain — Asset Development Firm

Live

Assets Developed

+2 this quarter 4 brands · 2 data · 2 media media properties active

Asset Classes

brands · software · data · media · companies total assets in portfolio active builds right now

Growth

Minded · organic traffic Oxbridge · organic traffic SPAN · pipeline throughput

AI Agents

↑ active across all builds deployed this week projects with live agents

Velocity

first asset live to measurable ROI Pet Longevity · WoW growth

P1KL Brand identity finalized · entering media production SPAN v2.1 shipped · pipeline throughput +340% Pet Longevity AI agent published 12 articles · organic +18% WoW Altura Positioning complete · visual identity in progress Minded Content engine running · 20× organic growth sustained World Fare Brand asset deployed · market presence established P1KL Brand identity finalized · entering media production SPAN v2.1 shipped · pipeline throughput +340% Pet Longevity AI agent published 12 articles · organic +18% WoW Altura Positioning complete · visual identity in progress Minded Content engine running · 20× organic growth sustained World Fare Brand asset deployed · market presence established

Our Thesis

$100 Trillion Is Managed. Almost None of It Was Created by the Managers.

Asset management firms steward what already exists. Venture studios only build companies. Agencies just execute. No one occupies the space between — the firm that actually creates the brands, software, data products, media properties, and companies that become the assets worth managing. All built on AI-native infrastructure from day one.

We're not an agency. We're not a venture studio. We're an asset development firm, and we believe this is one of the most important categories in business today.

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$100T+

in global asset management — an entire industry built on stewarding value someone else created.

Asset classes we develop — brands, software, data products, media, and companies — all on an AI-native foundation.

The only firm building at this intersection. A category of one.

Five Asset Classes

Each one is a category of value we create from scratch. From strategy through execution, zero to one.

◈

Brands

Identity systems, messaging architecture, naming, and visual design. The foundational asset that makes everything else more valuable.

Identity

◇

Software

Products, platforms, and tools built to solve real problems. From prototype to production — software that becomes an asset on a balance sheet.

Product

⬡

Data Products

Proprietary datasets, data-generating systems, and demand-generation machines. Digital assets that compound in value the longer they run.

Growth

▤

Media

Publications, editorial brands, and audience engines. Owned media properties that build authority, trust, and distribution you control.

Audience

△

Companies

Venture builds from concept through go-to-market. Strategy, brand, product, and growth — assembled into entities that create enterprise value.

Venture

⟁ Foundation

AI-Native Infrastructure

Every asset class is developed on a shared AI foundation, agents, intelligent workflows, and automation that make every brand, product, dataset, publication, and company we build compound faster than the market expects.

How We Build →

How We Build

AI Is Our
Operating System

AI isn't a service we sell — it's how we develop every asset. Custom agents, intelligent workflows, and automation infrastructure run beneath every brand, product, dataset, publication, and company we create. It's why our assets compound faster than anyone else's.

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Agents Across Every Asset

Autonomous AI systems embedded in brand development, content production, software engineering, and market research — not bolted on after the fact.

Skills & Connectors

Infrastructure that plugs AI into your existing systems — Slack, CRM, databases, publishing tools — creating persistent, growing leverage.

Compounding Advantage

Every asset we develop gets smarter over time. Every workflow teaches the system. This is the moat traditional firms can't replicate.

Asset Development not Asset Management Brands · Software · Data · Media · Companies 20× organic traffic growth We Create What Others Manage Global · Remote-First · Always Building $100T managed — almost none of it created Strategy Through Creation Asset Development not Asset Management Brands · Software · Data · Media · Companies 20× organic traffic growth We Create What Others Manage Global · Remote-First · Always Building $100T managed — almost none of it created Strategy Through Creation

From Our Partners

Assets That Compound

Tenth Mountain delivers work that positions brands for the next decade.

Chris Rector CMO, GAF

Their strategic content approach generated a 20× increase in organic traffic. Remarkable and repeatable.

David Ronick Founder & CEO, Minded

The team elevated our brand positioning through excellent messaging, design, and development that truly reflected where we were headed.

Andrea Gilman CMO, Banyan

Delivered the World Fare brand from scratch — expert naming, definition, and visual design execution that exceeded every expectation.

Julie Lehman Former SVP, Flying Food Group

Insight 11d ago

What We Mean by AI-Native

AI-native doesn't mean 'uses AI.' It means intelligence is in the architecture from day one.

Field Report 21d ago

Why We Build the Brand and the Media Property at the Same Time

Most firms build a brand, then figure out distribution later. With P1KL we're developing both simultaneously.

Insight 25d ago

The $60K Question: When to Replace a Workflow with an Agent

Your $150K employee spends $60K/year on work that an agent can handle. But not every task should be automated. How do we build and restructure organizations to leverage the best of humans and AI? What are the skills and roles needed for building and growing next-gen organizations.

We Don't Manage Assets.
We Create Them.

$100 Trillion Is Managed. Almost None of It Was Created by the Managers.