Overview
Minded is a consumer telehealth platform designed to streamline access to mental health medications at accessible price points. Tenth Mountain focused on content strategy and production to drive discovery and awareness—delivering transformative results.
The Challenge
Minded operated in a competitive telehealth space where customer discovery relies heavily on organic search. The company needed a content strategy that would drive awareness, build trust, and attract customers searching for mental health solutions.
Services Provided
- Content Strategy & Production
Strategic Approach
Content Strategy
Developed a comprehensive content strategy focused on:
- Identifying high-intent search queries related to mental health and telehealth
- Creating authoritative content addressing customer pain points and questions
- Building trust through educational resources and expert perspectives
- Establishing Minded as a thought leader in mental health access
Content Production
Executed content production across:
- Blog posts and long-form educational content
- Mental health guides and resources
- FAQs addressing common customer questions
- SEO-optimized landing pages
- Patient education materials
Organic Growth Focus
Focused strategy on organic search optimization:
- Keyword research identifying high-value search opportunities
- Content optimization for search engine visibility
- Technical SEO improvements
- Link building and authority development
- Continuous analytics and optimization
Results
The team at Tenth Mountain developed and executed a strategic content approach that led to a 20x increase in Minded’s organic traffic.
This dramatic growth demonstrated the power of content-driven strategy in competitive markets. By focusing on customer needs, creating authoritative resources, and optimizing for search, Minded was able to dramatically increase customer discovery through organic channels—a highly scalable, profitable growth mechanism.
The project exemplified how data-driven content strategy can transform growth trajectory for health tech companies competing on customer discovery.